Tour de Yorkshire 2017

This is brilliant to see and good advertising

 Alzheimer’s Society win official charity partnership with Tour de Yorkshire 2017

Published 2 December 2016
Alzheimer’s Society has been selected to be the official charity partner of the Tour de Yorkshire 2017, an internationally-renowned professional cycling event taking place 28-30 April.

The event will be televised live internationally and last year over 2 million supporters lined the route; it is therefore an amazing opportunity for the Society to raise awareness of dementia and of our work, and also to raise much needed funds to help us in the fight against dementia.

Volunteer at the cycling event

The news was announced at a press conference on 2nd December at the Impressions Gallery, Bradford, where the full race route was also unveiled. The men’s race will take in the six host towns of Bradford, Bridlington, Fox Valley (Sheffield), Harrogate, Scarborough and Tadcaster over three stages.
Tour de Yorkshire, now in its third year, is organised by Welcome to Yorkshire and was originally inspired by the resounding success of the Grand Depart of 2014’s Tour de France, which took place in Yorkshire. It is now the best-attended professional cycle race in the UK, and includes a high profile women’s race.
Keen amateur cyclists can sign up to the Tour de Yorkshire Ride. All participants will be given the option to ride in aid of Alzheimer’s Society, making every mile count by raising vital funds for those affected by dementia.
Michael Dent, Director of Fundraising, said of the news:
'Alzheimer’s Society are thrilled to have been selected to be the official charity partner of Tour de Yorkshire 2017. This fantastic event will give us the opportunity to raise awareness of dementia across Yorkshire and the whole of the UK, where over 850,000 people are currently living with dementia.
Funds raised will help support our vital work in medical and social research, advice and support and campaigning. We also look forward to engaging new audiences with our Dementia Friendly initiatives, which help make life better for all those affected by dementia in our communities.'
Alzheimer’s Society are seeking hundreds of volunteers to help raise as much money as possible during the partnership to support those affected by dementia, with a variety of roles available including volunteer collectors to raise funds along the route of the three-day bike race, as well as volunteer coordinators to help organise the fundraising activity at the event.
Alzheimer’s Society are also keen to hear from any businesses, schools, cycling clubs or other organisations who would like to get involved in supporting the partnership.
Want to help us raise funds and awareness of dementia during TDY 2017? Register your interest in one of a variety of fundraising volunteer roles we have available.
Want to arrange your own fundraising event or activity to celebrate our partnership with Tour de Yorkshire and to raise vital funds for those affected by dementia? Please email to get in touch with our fundraising team.
Want to ride a stage of the Tour and raise vital funds for Alzheimer’s Society? Visit the Tour de Yorkshire website for more information, with further exciting updates coming soon!
If you have any questions for the team, or would like to get involved in any other way, please contact

Tour de Yorkshire and Alzheimer's Society


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