It would be a lot easier for a loved one suffering from dementia to remain independent for longer if communities and organisations adapted to accommodate the affects it has on a person. Lloyds Banking Group and Alzheimer’s Society today launched a a landmark guide for banks and insurers to help improve the everyday lives of people affected by dementia.

The ‘Dementia-friendly financial services charter’ has been designed to help financial services organisations recognise, understand and respond to the needs of customers living with dementia and their carers.
Together, Lloyds Banking Group and Alzheimer’s Society are appealing to banks, building societies, insurance companies and other financial institutions across the sector to join them in making a commitment to families affected by the condition, so that people with dementia can plan ahead, access financial services and get help to remain independent for as long as possible.